Univision awards show sponsors go beyond traditional ads

02/19/2010 | Adweek

Comcast, Subway and T-Mobile, for their sponsorships of Univision's "Premio lo Nuestro a la Musica Latina" awards special, supplemented traditional ads with multiplatform extensions. Comcast sponsored a trivia quiz among several online segments, while Subway and T-Mobile each had a presence on the red carpet for the show, which aired Thursday night.

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