7 lessons for engineers who want to be entrepreneurs

02/19/2012 | Startup Professionals Musings blog

Engineers might underestimate the difficulty of turning their ideas into successful businesses, writes Marty Zwilling of Startup Professionals. To prevent failure, engineers should use market research to make sure customers would be interested in their products and accept some risk, he writes. "Managing risk is good; eliminating risk is bad for startups."

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