Amplience product adjusts images, videos for multiplatform campaigns

02/19/2013 | Mobile Marketing Magazine

Images and videos for digital campaigns can now be automatically formatted and optimized for different devices, such as smartphones and tablets, using Dynamic Media from Amplience. The company says the cost savings for producing multimedia campaigns can be reduced as much as 90%. "Dynamic Media significantly reduces the hours spent on media production -- and crucially, shortens time-to-market for marketing and merchandising campaigns," said Amplience CEO James Brooke.

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