Burger King's new ads add new characters

02/19/2013 | Advertising Age (tiered subscription model)

Burger King has launched the first of its new TV commercials from ad agency Mother. The spots shift from the strictly food-focused ads that dominated during the chains time with McGarryBowen to spots that introduce a cast of quirky new characters including a chef named Faustin who delicately creates the bacon gouda breakfast sandwich.

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