Travel agents should keep in mind that whatever they publish through social media is stored forever for the world to see and use to judge their brand, their personality and their professional ethics, Richard Earls writes. "Your personality is the very core of your business. You are entitled to your opinion and if you want to deliver a biting criticism or political diatribe, the choice is yours. ... Do so, however, fully conscious of the ramifications and choose well," Earls writes.
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