CP+B's latest liquor is a tribute to "Papa" Hemingway

02/19/2013 | Adweek

Crispin Porter + Bogusky is coming out with its second branded liquor, Papa's Pilar rum, a tribute to Ernest Hemingway. The chief executive of the enterprise is former Omnicom event marketer Steve Groth, founder of Mahalo Spirits Group, with former Bacardi exec Jay Maltby serving as chief marketing officer. "Doing these types of projects really keeps us evolving as a creative entity. We're able to evolve our compensation with new revenue streams and equity deals, and evolve what we can be, which I think is far more than an advertising agency," says CP+B's Neil Riddell.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY