Mondelez International's Honey Maid Grahamfuls is operating a website called Made Co. that turns children's ideas into real-world rewards. The website by agency Droga5 takes winning graham-cracker inspirations, such as a 14-year-old's flavor-inspired fashion line, and realizes the idea. Upcoming story-writing and character-design contests will end with family trips as prizes. Mondelez International Senior Marketing Director Gary Osifchin says the soft-selling site encourages creativity, rather than just consumption.
Honey Maid Grahamfuls site encourages creativity
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