How to turn a publisher's audience into your loyal fans

02/19/2013 | SmartBrief/SmartBlog on Leadership

The point of integrating social media into offline advertising campaigns is to use your contact with publishers' audiences to build a loyal and dedicated audience of your own, Ciceron CEO Andrew Eklund writes. "It's a math and economic game. You continue to market to targeted offline audiences in order to earn your own audience from them," Eklund writes.

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