Jewelry store owner shifts focus to make it through tough times

02/19/2013 | Charlotte Observer (N.C.), The

Julie Haack took over her family's jewelry business in 2007, shortly before the recession devastated the company's retail component. Haack was able to keep the store open by leveraging her diamonds as investments to generate capital and by cutting costs. She also began acting as a broker for people who wanted to sell their jewelry to earn cash, and she initiated a weekly e-blast that produce quick sales.

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Charlotte Observer (N.C.), The

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