Marketers, male viewers are flocking to A+E's H2 net

02/19/2013 | Advertising Age (tiered subscription model)

H2, A+E Networks' documentary-focused spinoff of the History Channel, has quickly established itself as a destination for viewers and marketers. The network, in less than 18 months, has built a larger audience in prime time and among the 25-to-54 demographic than Science, Nat Geo Wild and other more established networks. The channel is doing particularly well in connecting with the "upscale male," and in attracting related ads from financial, auto and technology marketers, according to this article.

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