Microsoft takes aim at Gmail, plans Outlook campaign

02/19/2013 | USA Today

Microsoft is embarking upon a substantial digital and television marketing campaign to promote the new Outlook e-mail, criticizing Google's use of conversations as a basis for ad targeting. Microsoft has incorporated social media as one new feature in the new Outlook, letting users "populate [their] address book with friends from Facebook, LinkedIn, Google, Twitter and others," writes Edward C. Baig.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO