Mother's first BK spots emphasize taste, introduce characters

02/19/2013 | Advertising Age (tiered subscription model)

A Burger King commercial from agency Mother's first campaign introduces a store manager and two employees overcaffeinated after taste-testing Burger King coffee products. In another, a fastidious French chef makes a bacon Gouda sandwich while the manager narrates his moves. The agency says the characters will reoccur down the line, as it puts more emphasis on people rather than product shots.

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