Pizza players to take it up a notch

02/19/2013 | FastCasual.com

Pizza is shaping up to be the next new fast-casual battleground, with "better pizza" brands taking the basic pie to new heights in a fashion similar to the "better burger" trend, said Technomic's Darren Tristano. "Convenience is the primary traffic driver, but it won't provide a strong edge if you don't have a better-tasting pizza," he said.

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