Snickers extends "Hungry" campaign with coupons

02/19/2013 | New York Times (tiered subscription model), The

After featuring fake advertisements for wacky items in Snickers print ads starring Jerome Bettis and Joe Theismann, Mars is offering real coupons for non-candy products. The first set of ads aims to demonstrate the "You're not you when you're hungry" tagline with unlikely endorsements, such as a coupon encouraging men to take 20% off of ProFlowers if their hunger made them say something they regret. The creative is "a way for us to talk to men in a way they'll say, 'That's me,' have a chuckle and get rewarded with a discount," said Roy Benin, Mars Chocolate North America's chief consumer officer.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Executive Pastry Chef
Princeton University
Princeton, NJ