Why Jeep's Twitter hack is no laughing matter

02/19/2013 | Advertising Age (tiered subscription model)

Jeep's Twitter account has been hacked, with the perpetrators changing the account's icon and sending out obscene tweets. The incident follows a similar hacking of Burger King's accounts. The ease with which hackers are hitting Twitter may raise security concerns for brands on the network. "Twitter ... doesn't currently have two-factor authentication enabled, as Facebook does, which allows accounts to be set up so that people accessing it from a new device are prompted to enter a password that can be texted to them to ensure that they've been authorized," writes Cotton Delo.

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