Bolthouse makes veggies appealing for the digital age

02/19/2014 | New York Times (tiered subscription model), The

Bolthouse Farms has launched a website to track the digital attention to food and promote healthy fruits and vegetables through fun and photos. The Campbell's brand aims to make healthy foods enticing with attractive photos on social media sites. "We just want folks to understand that beautiful carrots have badge value the same way peanut butter, chocolate pie does," said Bolthouse's chief marketing and innovation officer, Todd Putman.

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