Jim Beam wants Mila Kunis to "Make History" in global push

Actress Mila Kunis is starring in a multiplatform, global campaign for Jim Beam that includes three TV spots. Kunis was picked to be the face of the bourbon brand's "Make History" effort in part because she appeals to both male and female consumers and is seen as authentic, said Kevin George, Beam's chief marketing officer. The ads come from the Future Works agency consortium that combines agencies from New York, Australia and Germany.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY