Jim Beam wants Mila Kunis to "Make History" in global push

Actress Mila Kunis is starring in a multiplatform, global campaign for Jim Beam that includes three TV spots. Kunis was picked to be the face of the bourbon brand's "Make History" effort in part because she appeals to both male and female consumers and is seen as authentic, said Kevin George, Beam's chief marketing officer. The ads come from the Future Works agency consortium that combines agencies from New York, Australia and Germany.

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