Yahoo opens marketplace offering mobile search, native ad units

02/19/2014 | Adweek · VentureBeat

Yahoo is pushing further into mobile advertising with the launch of its Gemini platform that combines mobile search and native advertising units. The move shifts Yahoo's mobile search ads away from the Bing Ads platform and provides a tool designed to build ads that perform well on mobile and within a content publisher's ecosystem. The platform will drive "greater performance and higher impact for [advertisers'] businesses and brands," wrote Jay Rossiter, chief of Yahoo's cloud platform group, and Adam Cahan, Yahoo's senior vice president of mobile and emerging products.

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Adweek · VentureBeat

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