Campbell Soup Creates New Unit To Jump-Start Sales

02/20/2002 | Yahoo

Campbell Soup yesterday said it formed a new unit tasked with finding new strategies and markets for its soups and other products, including Pepperidge Farm cookies and crackers and Prego sauces. The new unit is to look for ways to sell and market Campbell's international products in the U.S. "We're ... finding that there are places for Campbell to compete where we're not naturally organized to go," says CEO Douglas Conant.

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