Heinz to ramp up global marketing campaigns

02/20/2003 | Philadelphia Inquirer, The

H.J. Heinz is set to focus on selling its ketchup and other core offerings in new markets, including China, Indonesia and New Zealand. "We have always been a marketing-driven company, and we have returned the focus to our core brands," said Casey Keller, head of marketing and innovation for Heinz's major brands.

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