Pepsi-Apple campaign for iTunes runs into snag

02/20/2004 | CNET

When they launched their joint ad campaign during the Super Bowl, Pepsi and Apple said one in three bottles would include a code granting access to a free iTunes online song. But in somewhat of a mishap, it turns out resourceful music fans can actually read the code on the bottle cap without removing it or even buying the bottle.

View Full Article in:

CNET

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX