Heineken's Amstel Light in talks with new shops

02/20/2006 | Adweek

Publicis Groupe's Publicis shop in New York is still the agency of record for Heineken USA's Amstel Light account, but the brewer reportedly has reached out to at least two other shops. Bartle Bogle Hegarty, which is 49 percent owned by Publicis Groupe, and independent StrawberryFrog, both New York, have both been contacted about the estimated $20 million Amstel Light account.

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