Reaching the Hispanic market

02/20/2007 | USA Today

The U.S. Hispanic market comprises some 50 million people, one of the largest Spanish-speaking populations in the world. There is no single way to target such a large demographic, writes USA TODAY small-business columnist Steve Strauss, but it is important to distinguish between the younger, mostly bilingual generation and an older generation that is more comfortable with Spanish-language media.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY