Toyota to play role in teen Web series

02/20/2008 | Mediaweek

Toyota has signed a branded entertainment deal with "KateModern," a teen-oriented Web series from the creators of lonelygirl15 on YouTube. Under the agreement, Toyota's Aygo Platinum model will make a cameo appearance on the Feb. 25 episode, and the automaker will provide transportation on location for cast members and production staff.

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