IAB to include creative shops in review of banner-ad guidelines

02/20/2009 | ClickZ

Seeking to breathe new life into the banner ad, the IAB's Ad Sizes Working Group, with input for the first time from creative shops, by mid-summer plans to review banner guidelines. "Creative agencies were always missing from this conversation about standardization," said IAB CEO Randall Rothenberg. "We'll be revisiting some of the standards [and asking]... 'Does this allow for great, aesthetically engaging powerful communications to take place?'"

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