10 tips for building your personal brand on social media

When building your brand, be genuine in your efforts to help people and share information about yourself and your industry, but don't get too focused on reputation-building sites such as Klout, PeerIndex, Kred and Empire Avenue, writes Jay Palter of Accretive 360. "Build your personal brand on quality content and personal engagement and you will be well-served in the long run," he writes.

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