3 reasons customers aren't buying what you're selling

02/20/2012 | Innovate on Purpose

Your innovations have to be better than existing products to catch customers' attention, but even that doesn't guarantee success, writes Jeffrey Phillips. Customers may be discouraged from using your product if it is difficult to adopt or isn't compatible with their other products and services. "Far too often, innovators dream of 'disruption' but don't understand the power of compatibility," he writes.

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