Americans increasingly adopt Asian cuisines

02/20/2012 | QSR Magazine

Chinese food has long been popular with American consumers, Japanese and Thai dishes are increasingly prominent on quickservice and fast-casual menus, and a number of new Asian cuisines are gaining traction, experts say. "People perceive Asian cuisine as a better way of eating and [as] more healthful, because it has less red meat and more noodles, rice and vegetables," said consultant Arnold Shain.

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