Biggest CPG marketers increase their ad budgets

02/20/2012 | New York Times (tiered subscription model), The

Coca-Cola, Reckitt Benckiser, Kraft Foods and Procter & Gamble are among the major brands that expect to be spending more this year on marketing. Encouraged by reception of the Magnum ice cream bars, Unilever is investing in social media and mobile marketing and is expected to top its overall $6.6 billion media spend from last year. PepsiCo says it will spend $500 million to $600 million more on brands such as Pepsi, Tropicana and Gatorade.

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New York Times (tiered subscription model), The

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