Mobile marketing is still just a big baby

02/20/2012

Mobile marketers have some catching up to do, writes Frank Barbieri. Mobile ad inventories are going through the roof, but the industry has failed to make much progress when it comes to analytics, measurement and targeting, Barbieri argues. "Mobile advertising has become the Baby Huey of the media world: it's huge and lumbering, but not mature," he writes.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY