What does the cutting edge of digital B2B marketing look like?

02/20/2012 | Marketo

About 75% of marketers say they plan to spend more on online adverting, but the increasing importance of online marketing brings fresh challenges as well, experts said at the B2B Netmarketing event. Content-marketing and marketing-automation tools are becoming more important -- even as the barriers between business-to-business marketing and consumer-focused marketing become less clearly defined, experts said.

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