Celeb style site PopSugar streamlines blog network

02/20/2013 | New York Times (tiered subscription model), The

Popular celebrity and style site PopSugar has been redesigned to bring all the blogs together under a single banner, with posts that offer readers more ways to shop for the items mentioned. "We were a blog network, and what we’re trying to be is a real destination that women check on a daily basis," said co-founder Brian Sugar. About half of the company's revenue is derived from e-commerce.

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New York Times (tiered subscription model), The

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