Facebook is vehicle for Lexus models' debut

02/20/2013 | Mobile Marketer

Facebook's news feed was the venue for Lexus as it reached out to fans for the debut of its 2014 IS and IS F Sport cars at the January North American International Auto Show. "They knew that they could really activate a lot of awareness and engagement around this new car reveal by leveraging the news feed because that really is the vehicle where you can best reach people on mobile devices," said Marcus Whitney, chief technology officer at Moontoast, whose platform Lexus used.

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