Kraft Foods shifts focus to fewer, bigger launches

02/20/2013 | Forbes · Wall Street Journal, The

After spinning off its global snacks business, Kraft Foods is seeking to regain its innovation mojo. The company is focusing on creating a can-do culture that produces fewer products and puts more resources into "big bets", such as Cool Whip frosting and a Kool-Aid version of MiO due out this year. "We understand our obligation to innovate and contemporize. This is not your father's Kraft," CEO Tony Vernon said.

View Full Article in:

Forbes · Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations