Packaging gives MiO a big presence

02/20/2013 | PlasticsToday.com

MiO's small size presented a challenge for Kraft when designing a package for the liquid water enhancer, which design chief Peter Borowski called "one of Kraft's largest and most successful brand launches." The company chose shrink wrap for maximum impact, and "leveraged the shrink wrap around the package to bring the product alive," he said.

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