Publishers tap digital archives to generate revenue

02/20/2013 | Poynter.org

Pay walls are an important tool for publishers that want to monetize their digital content, but they reflect just one component of an evolving strategy, executives say. Jim Moroney, publisher of The Dallas Morning News, says that tapping into his paper's archives led to an average net of $4,000 a month from clients looking for content to populate blogs and other websites.

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