StrongMail will use Amazon Redshift to expand data access

02/20/2013 | DestinationCRM.com

StrongMail is signing up for Amazon Web Services's cloud-based data warehouse Redshift, allowing StrongMail customers access to large amounts of data. The move "attacks one of the industry's biggest pain points," says Bill Wagner, StrongMail CEO. "By removing the constraints of other marketing solution providers, StrongMail frees customers from limits on the amount, age and type of data required to deliver highly targeted and relevant messaging."

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