Campbell's plan for $1B net sales growth

02/20/2014 | FoodBusinessNews.net (free registration)

Campbell Soup Co. recently releases its four-step plan that is expected to generate more than $1 billion in net sales growth. The four steps are: category expansion through innovations like the new premium soup product line; expand availability of products by offering them in more locations like convenience stores and drugstores; expand into the packaged fresh category with salad dressings, smoothies and juices; and target faster-growing markets such as Asia and Latin America.

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