CPG companies don't take full advantage of analytics, survey finds

02/20/2014 | Progressive Grocer

Many consumer packaged goods companies have fully defined analytics operating models, but few are using them to their full potential, according to an Accenture survey of CPG executives. More than half of executives said their companies have an operating model for analytics, but only 9% said they have fully implemented those models. The survey also found that most companies are focused simply on pulling data, rather than using the data to predict consumer behavior.

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