Digital lags in local marketing, survey shows

02/20/2014 | eMarketer

Nearly 75% of digital brand marketers in North America invest in local marketing, but only 8% are "completely satisfied" with the results, according to a Balihoo survey. Seventy-eight percent of respondents said social media was important in local marketing, and 76% said so of websites -- but more marketers said digital channels were important for national campaigns than for local ones.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY