Food companies turn to digital ads as they cut costs

Packaged food marketers including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending, but executives say some of those savings will be put toward marketing and advertising. Kellogg's Project K, for example, is designed to find annual savings of $475 million, some of which will be used to develop a "masterbrand" marketing push. The potential for savings by shifting to digital advertising makes it an appealing choice, executives say.

View Full Article in:

Advertising Age (free access for SmartBrief readers) · Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals