Heap Analytics' Web analytics tool targets nontechnical staff

02/20/2014 | TheNextWeb.com

Startup Heap Analytics is offering a new feature in its program that allows users to track any interaction with their company's website such as how many times a specific button was clicked or how many page loads the site has without having to have any website engineering knowledge. The Event Visualizer creates an interface that anyone in a company, even nontechnical staff, can use to access a variety of website metrics.

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