Precautions can help you dodge social media disaster

02/20/2014 | MarketingProfs

When used carelessly, social media sites can be hazardous, with several recent examples showing how outreach on these platforms can go awry, writes Amy Neeley, content marketing manager at ReachLocal. To avoid the worst possible consequences, consider the circumstances carefully before posting or referencing news stories in your marketing efforts. Also, develop a social media policy for your employees, and use tools to monitor online chatter about your business.

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