A review of the B2B CMO's cloud options

The cloud marketing space has seen a string of acquisitions, and this article reviews the latest offerings from Salesforce.com, Adobe, SAP, Oracle and IBM as a result. Salesforce.com is a top customer relationship management platform that is focusing on automation, while Adobe is making headway in the execution of ads.

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Advertising Age (free access for SmartBrief readers)

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