TNT's "Dallas" will open pop-up gas station to promote third season

02/20/2014 | Adweek

TNT is promoting the third season return of "Dallas" by opening a "Ewing Energies" gas station in New York City. The station, whose location will be revealed on Facebook on Monday, when the "Dallas" season begins, is also being promoted via a New York Times ad, radio spots, billboards and branded oil trucks. Facebook fans also are eligible to win a $50 "Black Gold Card" for the station.

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