Why NBC's online Olympic ads are on repeat

02/20/2014 | Bloomberg Businessweek

For the Winter Olympics, NBC.com accepted ad buys only from its major television broadcast sponsors, leading to repetition in commercials from companies such as Coca-Cola, Procter & Gamble and BP. Viewers might be feeling tired of the redundancy, such as a commercial segment that ran one Bounty ad three times in a row, but some companies see it as an opportunity to make a lasting impression.

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