Successful business websites take advantage of tools that create a personalized experience for each visitor in the same way e-mail marketers have tailored their messages, writes Jon Miller. Information on how a visitor is referred to the site, whether the visitor has been to the site before, the location of the visitor or the industry the visitor works in can be used in conjunction with marketing automation tools to provide a more customized experience each time a user visits, Miller advises.
Why real-time website personalization is essential
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.