Why real-time website personalization is essential

02/20/2014 | Marketo

Successful business websites take advantage of tools that create a personalized experience for each visitor in the same way e-mail marketers have tailored their messages, writes Jon Miller. Information on how a visitor is referred to the site, whether the visitor has been to the site before, the location of the visitor or the industry the visitor works in can be used in conjunction with marketing automation tools to provide a more customized experience each time a user visits, Miller advises.

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