GM's big Olympic push not paying off

02/21/2006 | Detroit Free Press

With this year's Winter Olympic Games on track to become the lowest-rated Olympic telecast on record, General Motors Corp.'s major sponsorship push to launch its new full-size SUVs may not deliver bigger sales numbers. "I don't think the ads will have quite the impact they thought they'd have," said Erich Merkle, an auto analyst at IRN Inc., who projects roughly flat sales for GM for February compared to last year. "I don't think the numbers have been as strong as they'd hoped."

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