P&G, Saatchi need to rethink Tide campaign

02/21/2006 | Chicago Sun-Times (free registration)

Don't believe the hype about Procter & Gamble's new "cutting-edge" approach to its marketing, says Chicago Sun-Times columnist Lewis Lazare. He gives the new Saatchi & Saatchi, New York, "Ice Cream" spot for P&G's Tide an "F" for its gross-out storyline of a pregnant woman spilling ice cream on her clothing.

View Full Article in:

Chicago Sun-Times (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX