The supermarket as global village

02/21/2006 | New York Times (tiered subscription model), The

U.S. consumers increasingly are buying food and products once considered the province of targeted ethnic populations, and marketers are responding to the trend by bringing more attention to ethnic products and using culturally specific advertising strategies in mainstream campaigns. As David Rodriguez, a multicultural marketing manager at Ford Motor Co. said, "In many cases, we will very much acknowledge that what is multicultural today very much will be general market tomorrow."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA